• DocumentCode
    2222555
  • Title

    The Superiority and Strategy Study of Online Sales of Energy-saving and New Energy Vehicles

  • Author

    Li, Jialin ; Lu, Hongbing ; Ren, Xiaoxia

  • Author_Institution
    Dept. of Manage., Dalian Jiaotong Univ., Dalian, China
  • Volume
    2
  • fYear
    2010
  • fDate
    26-28 Nov. 2010
  • Firstpage
    376
  • Lastpage
    379
  • Abstract
    In face of the overcapacity crisis, revolution of the notion of low-carbon life style, coming into effect of environmental tax, Energy-saving and new energy vehicles has undoubtedly become the hot topics in the vehicle industry. As the development of the internet, lots of car companies chose the online sales to serve their customers and treat it as a key way to gain the future competitive advantage. This article is aimed at finding a suitable strategy for the car companies through the superiority and strategy study of online sales of Energy-saving and new energy vehicles.
  • Keywords
    Internet; electric vehicles; sales management; Internet; car company; energy saving; energy vehicle; environmental tax; low carbon life style; online sales; overcapacity crisis; vehicle industry; Energy-saving; marketing strategy; new energy vehicles; online sales;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
  • Conference_Location
    Kunming
  • Print_ISBN
    978-1-4244-8829-2
  • Type

    conf

  • DOI
    10.1109/ICIII.2010.255
  • Filename
    5694594