DocumentCode
2222555
Title
The Superiority and Strategy Study of Online Sales of Energy-saving and New Energy Vehicles
Author
Li, Jialin ; Lu, Hongbing ; Ren, Xiaoxia
Author_Institution
Dept. of Manage., Dalian Jiaotong Univ., Dalian, China
Volume
2
fYear
2010
fDate
26-28 Nov. 2010
Firstpage
376
Lastpage
379
Abstract
In face of the overcapacity crisis, revolution of the notion of low-carbon life style, coming into effect of environmental tax, Energy-saving and new energy vehicles has undoubtedly become the hot topics in the vehicle industry. As the development of the internet, lots of car companies chose the online sales to serve their customers and treat it as a key way to gain the future competitive advantage. This article is aimed at finding a suitable strategy for the car companies through the superiority and strategy study of online sales of Energy-saving and new energy vehicles.
Keywords
Internet; electric vehicles; sales management; Internet; car company; energy saving; energy vehicle; environmental tax; low carbon life style; online sales; overcapacity crisis; vehicle industry; Energy-saving; marketing strategy; new energy vehicles; online sales;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location
Kunming
Print_ISBN
978-1-4244-8829-2
Type
conf
DOI
10.1109/ICIII.2010.255
Filename
5694594
Link To Document