Title :
Modeling Analysis of Frequency Lottery-Buyer´s Behavior
Author :
Yu Mingnan ; Zhang Lili ; Tian Jiaxiang
Author_Institution :
Sch. of Manage., Dalian Univ. of Technol., Dalian, China
Abstract :
Frequency lottery- buyer´s consumer behaviors are personalized, initiative and irrational. By surveying, collecting the frequency consumer behavioral information, and constructing structural equation modeling. In conclusion, individual socio-economic status affects gambling behavior through motives and self-limited rationality, while micro-environment has a direct impact on gambling behavior.
Keywords :
consumer behaviour; modelling; socio-economic effects; consumer behaviors; frequency lottery-buyer behavior; gambling behavior; micro-environment; modeling analysis; socio-economic status; structural equation modeling; Buildings; Conference management; Consumer behavior; Engineering management; Environmental factors; Equations; Frequency; Marketing and sales; Psychology; Technology management;
Conference_Titel :
Information Science and Engineering (ICISE), 2009 1st International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-4909-5
DOI :
10.1109/ICISE.2009.751
