Research on Implementation of Operation-type CRM in the Environment of E-commerce

The rapid development of modern high technology as the symbol of information technology makes human society into the information age. This has also had a huge boost to the formation of the new market. With the development of information technology, E-commerce has matured and improved, "customer-centric" business philosophy becomes more and more popular among enterprises, and customer relationship management (CRM) has become increasingly important, customer relationship management becomes the key of enhancing enterprises\´ core competence, "customer-centric" operation-type CRM becomes the key to winning in e-commerce era. By analyzing goals of operation-type CRM for E-commerce, the features and basic functions of operation-type CRM in the environment of E-commerce, this paper gives the system structure of operation-type CRM in the environment of E-commerce, it\´s a good reference for enterprises.