DocumentCode :
2224279
Title :
A complex networks analysis on the service businesses of VIP customers of a telecommunication department
Author :
Yang Jianmei ; Huang Guangchao ; Feng Jianyong ; Lai Yufeng
Author_Institution :
Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou, China
fYear :
2008
fDate :
8-11 Dec. 2008
Firstpage :
609
Lastpage :
613
Abstract :
Due to lack of an analysis framework, usually, the studies of service businesses of the telecommunication customers are based on the attribute variables of customers and service business types respectively, but few on relational variables of them. The development of complex networks approach provides a simple and effective framework for the analysis of a large amount of data of relational variables. By using the real VIP customers data of a certain telecommunication department of Guangzhou, in this paper, several complex networks models, including Boolean bipartite network, weighted bipartite network and one-mode projection networks models, are constructed first. Then through exploring the distributions of the important relational variables (the node degree, the node strength and the edge weight) and the topological properties of these models, we discuss the consumption characteristics of the VIP customers at using the service business types of the telecommunication department, and their management meaning.
Keywords :
customer relationship management; service industries; telecommunication services; Boolean bipartite network; complex networks analysis; one-mode projection networks models; service businesses; telecommunication; weighted bipartite network; Communication industry; Complex networks; Industrial relations; Network synthesis; Statistical analysis; Bipartite weighted network; Power law; Service businesses; Telecommunication VIP customers;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Industrial Engineering and Engineering Management, 2008. IEEM 2008. IEEE International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4244-2629-4
Electronic_ISBN :
978-1-4244-2630-0
Type :
conf
DOI :
10.1109/IEEM.2008.4737941
Filename :
4737941
Link To Document :
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