Business Model of Technology-Based New Firms - A Case Study of Lianlian Technology

It is absolutely vital for technology-based new firms to develop effective business model in order to survive, grow and thrive in ever increasing competitive market. This paper adopts case study methodology and explores entrepreneurial process and business model of technology-based new firms, taking Lianlian Technology as a case. Lianlian Technology is a technology-leading wireless electronic commerce service provider in China. The main findings and results show that: (1) The business model of Lianlian Technology has undergone a sustainable process of incremental innovation during its whole entrepreneurial process. (2) Its business model has four pillars: product or service innovation, infrastructure management, customer relationship, and financial aspects. (3) The characteristics of business model are different at its different entrepreneurial stages. The strategic alliance, distribution channel, and personalized development play a crucial role in building up a unique business model in Lianlian Technology.