Matching niche strategy and technology capability of latecomer firms: A case study

The dynamic matching mechanism between different niche strategy and technological capability is explored from the evolving perspective from the case of CHINT Group, which is a firm in China. The niche strategy can be categorized two kinds of product niche and process niche according to the different competitive position. The technological capability can be divided into duplicative imitation, creative imitation, and endogenous innovation in terms of evolving process. Finally, this paper propose that the latecomer firm¿s niche strategy should be process niche dominated, process and product niche coordinated and product dominated in turn according to the three development stages of technological capability.