Title :
An Empirical Research on Influence Factors of Online Shopping
Author :
Hou Zubing ; Yu Guohe
Author_Institution :
Sch. of Manage. & Econ., China Univ. of Geosci., Wuhan, China
Abstract :
Nowadays online shopping is becoming more and more popular. It is commonly recognized as an important goal for enterprises to promote their management of customer relationships. The aim of this paper is to study the factors that affect consumers´ online shopping. Based on the market investigation, the research is to put forward 7 factors that may significantly influence the e-shopping behavior, and give the result according to the factorial analysis.
Keywords :
Internet; customer relationship management; retail data processing; customer relationship management; e-shopping behavior; factorial analysis; influence factors; market investigation; online shopping; Companies; Conference management; Customer relationship management; Customer satisfaction; Engineering management; Geology; Information science; Internet; Security; Testing;
Conference_Titel :
Information Science and Engineering (ICISE), 2009 1st International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-4909-5
DOI :
10.1109/ICISE.2009.253
