DocumentCode
2226287
Title
An Empirical Research on Influence Factors of Online Shopping
Author
Hou Zubing ; Yu Guohe
Author_Institution
Sch. of Manage. & Econ., China Univ. of Geosci., Wuhan, China
fYear
2009
fDate
26-28 Dec. 2009
Firstpage
2846
Lastpage
2849
Abstract
Nowadays online shopping is becoming more and more popular. It is commonly recognized as an important goal for enterprises to promote their management of customer relationships. The aim of this paper is to study the factors that affect consumers´ online shopping. Based on the market investigation, the research is to put forward 7 factors that may significantly influence the e-shopping behavior, and give the result according to the factorial analysis.
Keywords
Internet; customer relationship management; retail data processing; customer relationship management; e-shopping behavior; factorial analysis; influence factors; market investigation; online shopping; Companies; Conference management; Customer relationship management; Customer satisfaction; Engineering management; Geology; Information science; Internet; Security; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Science and Engineering (ICISE), 2009 1st International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-4909-5
Type
conf
DOI
10.1109/ICISE.2009.253
Filename
5455273
Link To Document