• DocumentCode
    2226447
  • Title

    Dynamic Management System of Channel Conflict and Early Warning

  • Author

    Zhongqi Sheng ; Ying Lu ; Liang Dong ; Yihui Xu

  • Author_Institution
    Sch. of Mech. Eng. & Autom., Northeastern Univ., Shenyang, China
  • Volume
    3
  • fYear
    2010
  • fDate
    26-28 Nov. 2010
  • Firstpage
    370
  • Lastpage
    373
  • Abstract
    Channel conflict is changed with the changes of internal and external environment, and presents dynamic characteristic, so the management of channel conflict should also be dynamic management. This paper discusses channel conflict dynamic management system based on the related channel conflict management. Considering the channel conflict´s strong penetration and diffusion effect, it would cause great losses of enterprises once it happens, therefore, the best channel conflict management is to prevent and control conflict before channel conflict breaks out. This paper introduces the idea of early warning management, selects reasonable early warning indicators, and uses the related early warning method to monitor the channel conflict, effectively measure and identify potentially destructive channel conflict, which has targeted to take appropriate measures to prevent channel conflict, and eliminating destructive channel conflict in the incubation period.
  • Keywords
    management; marketing; channel conflict management; dynamic management system; early warning management; external environment; internal environment; marketing channel conflict; Channel conflict; dynamic management; early warning;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
  • Conference_Location
    Kunming
  • Print_ISBN
    978-1-4244-8829-2
  • Type

    conf

  • DOI
    10.1109/ICIII.2010.409
  • Filename
    5694753