DocumentCode
2226447
Title
Dynamic Management System of Channel Conflict and Early Warning
Author
Zhongqi Sheng ; Ying Lu ; Liang Dong ; Yihui Xu
Author_Institution
Sch. of Mech. Eng. & Autom., Northeastern Univ., Shenyang, China
Volume
3
fYear
2010
fDate
26-28 Nov. 2010
Firstpage
370
Lastpage
373
Abstract
Channel conflict is changed with the changes of internal and external environment, and presents dynamic characteristic, so the management of channel conflict should also be dynamic management. This paper discusses channel conflict dynamic management system based on the related channel conflict management. Considering the channel conflict´s strong penetration and diffusion effect, it would cause great losses of enterprises once it happens, therefore, the best channel conflict management is to prevent and control conflict before channel conflict breaks out. This paper introduces the idea of early warning management, selects reasonable early warning indicators, and uses the related early warning method to monitor the channel conflict, effectively measure and identify potentially destructive channel conflict, which has targeted to take appropriate measures to prevent channel conflict, and eliminating destructive channel conflict in the incubation period.
Keywords
management; marketing; channel conflict management; dynamic management system; early warning management; external environment; internal environment; marketing channel conflict; Channel conflict; dynamic management; early warning;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location
Kunming
Print_ISBN
978-1-4244-8829-2
Type
conf
DOI
10.1109/ICIII.2010.409
Filename
5694753
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