DocumentCode :
2226447
Title :
Dynamic Management System of Channel Conflict and Early Warning
Author :
Zhongqi Sheng ; Ying Lu ; Liang Dong ; Yihui Xu
Author_Institution :
Sch. of Mech. Eng. & Autom., Northeastern Univ., Shenyang, China
Volume :
3
fYear :
2010
fDate :
26-28 Nov. 2010
Firstpage :
370
Lastpage :
373
Abstract :
Channel conflict is changed with the changes of internal and external environment, and presents dynamic characteristic, so the management of channel conflict should also be dynamic management. This paper discusses channel conflict dynamic management system based on the related channel conflict management. Considering the channel conflict´s strong penetration and diffusion effect, it would cause great losses of enterprises once it happens, therefore, the best channel conflict management is to prevent and control conflict before channel conflict breaks out. This paper introduces the idea of early warning management, selects reasonable early warning indicators, and uses the related early warning method to monitor the channel conflict, effectively measure and identify potentially destructive channel conflict, which has targeted to take appropriate measures to prevent channel conflict, and eliminating destructive channel conflict in the incubation period.
Keywords :
management; marketing; channel conflict management; dynamic management system; early warning management; external environment; internal environment; marketing channel conflict; Channel conflict; dynamic management; early warning;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-8829-2
Type :
conf
DOI :
10.1109/ICIII.2010.409
Filename :
5694753
Link To Document :
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