• DocumentCode
    2226801
  • Title

    The Efficient Analysis of the CRM Based on Information Technology

  • Author

    Teng, Shunxiang ; Chen, Meng

  • Author_Institution
    Sch. of Econ. & Adm., Beijing Jiaotong Univ., Beijing, China
  • fYear
    2009
  • fDate
    26-28 Dec. 2009
  • Firstpage
    3116
  • Lastpage
    3119
  • Abstract
    People´s living quality is rising gradually in the 21 century; the consciousness of serving for people is enhanced continuously. Customer´s personal needing expectation toward products and services become higher and higher. In modernized enterprise, as the autoimmunization of production process and the management modernization of information network, information management plays a more and more important role in enterprises. The office autoimmunization degree, enterprises´ management level, employee´s computer application ability and enterprises´ informational level in our country all have a substantial progress at the aspects of information technique and the management theoretic.
  • Keywords
    customer relationship management; information management; CRM; customer personal needing expectation; information management; information technology; production process autoimmunization; Automation; Costs; Customer relationship management; Information analysis; Information management; Information science; Information technology; Marketing and sales; Production; Resource management;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Science and Engineering (ICISE), 2009 1st International Conference on
  • Conference_Location
    Nanjing
  • Print_ISBN
    978-1-4244-4909-5
  • Type

    conf

  • DOI
    10.1109/ICISE.2009.1205
  • Filename
    5455292