Title :
The Efficient Analysis of the CRM Based on Information Technology
Author :
Teng, Shunxiang ; Chen, Meng
Author_Institution :
Sch. of Econ. & Adm., Beijing Jiaotong Univ., Beijing, China
Abstract :
People´s living quality is rising gradually in the 21 century; the consciousness of serving for people is enhanced continuously. Customer´s personal needing expectation toward products and services become higher and higher. In modernized enterprise, as the autoimmunization of production process and the management modernization of information network, information management plays a more and more important role in enterprises. The office autoimmunization degree, enterprises´ management level, employee´s computer application ability and enterprises´ informational level in our country all have a substantial progress at the aspects of information technique and the management theoretic.
Keywords :
customer relationship management; information management; CRM; customer personal needing expectation; information management; information technology; production process autoimmunization; Automation; Costs; Customer relationship management; Information analysis; Information management; Information science; Information technology; Marketing and sales; Production; Resource management;
Conference_Titel :
Information Science and Engineering (ICISE), 2009 1st International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-4909-5
DOI :
10.1109/ICISE.2009.1205