DocumentCode
2228005
Title
An Exploratory Study of the Users´ Behavior on Social Network Sites
Author
Horng, Shwu-Min
Author_Institution
Dept. of Bus. Adm., Nat. Chengchi Univ., Taipei, Taiwan
fYear
2012
fDate
16-18 April 2012
Firstpage
848
Lastpage
849
Abstract
This study makes use of Google Analytics data from four social network sites under web 2.0 setting to analyze their users´ behavior. Several statistical techniques are used to analyze the data based on the measures across the four companies with seven cases. Some interesting findings indicate that certain patterns emerge according to the characteristics of the web services. Managerial implications are discussed along with suggestions for future research.
Keywords
Web services; data analysis; social aspects of automation; social networking (online); statistical analysis; Google Analytics; Web 2.0; Web service; data analysis; social network sites; statistical technique; user behavior analysis; users behavior; Blogs; Companies; Compounds; Google; Internet; Social network services; Google Analytics; Social Network Site; Statistical Analysis;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Technology: New Generations (ITNG), 2012 Ninth International Conference on
Conference_Location
Las Vegas, NV
Print_ISBN
978-1-4673-0798-7
Type
conf
DOI
10.1109/ITNG.2012.69
Filename
6209099
Link To Document