Adaptive Web interface design using fuzzy logic

Author

Nyongesa, Henry O. ; Shicheng, Tian ; Maleki-Dizaji, S. ; Huang, Shr-Ting ; Siddiqi, J.

Author_Institution

Sch. of Comput. & Manage. Sci., Sheffield Hallam Univ., UK

fYear

2003

fDate

13-17 Oct. 2003

Firstpage

671

Lastpage

674

Abstract

We present the development of a Web portal to support online shopping, using fuzzy logic to enable adaptability in order to improve users´ shopping experience. The adaptive interface is designed at the level of presentation of product category, through capturing and inferring dynamic user behaviour. Personalised information such as past shopping records and current shopping list is maintained. Evaluation regarding functionality and usability is performed and the results, in general, show that using a fuzzy approach for adaptation can viably be incorporated into Web interfaces.

Keywords

Internet; Web design; electronic commerce; fuzzy logic; portals; user modelling; Web intelligence; Web portal; adaptive Web interface design; current shopping list; e-commerce; fuzzy logic; online shopping; past shopping records; personalised information; product category; user behaviour; users shopping experience; Adaptive systems; Business; Fuzzy logic; Internet; Performance evaluation; Portals; Prototypes; Usability; User interfaces; Web page design;

fLanguage

English

Publisher

ieee

Conference_Titel

Web Intelligence, 2003. WI 2003. Proceedings. IEEE/WIC International Conference on

Print_ISBN

0-7695-1932-6

Type

conf

DOI

10.1109/WI.2003.1241293

Filename

1241293