Integration of RFID with Mobile Commerce for consumer marketing

Mobile commerce (M-commerce) and radio frequency identification (RFID) are two major industries which everyone recognizes their contribution at the overall world economy. In order to have an integrated information system, the purpose of this paper is to integrate RFID technology with M-commerce so as to promote products and unique cross-selling to consumers, which can transform a traditional retail industry to be more effective in coping with market changes. A RFID prototype system with mobile capabilities is being designed in an integration framework and a virtual retail store is being developed to demonstrate and enhances the feasibility of this convergence. The proposed prototype is analyzed at all three functional levels: device, application and process. The significance of the paper is to provide a novel approach by incorporate RFID and data mining technologies in M-commerce for consumer marketing.