Research on Enhancement of CI Strategy for Chinese Logistics Enterprises Under a Perspective of Globalization

Chinese logistics enterprises are facing challenges under globalization. To enhance their own competitiveness, we should consider how to enhance the enterprise´s hard power as well as soft power, Corporate identity management-enterprise development booster, can ensure enterprises successful. A variety of reasons caused the Chinese logistics enterprises backward image, poor public awareness, which weakened its market competitiveness. Therefore, Chinese logistics enterprises need reform, upgrade and re-examine their own CI strategies under Globalization, just like strengthen brand awareness and the idea of building MI system, reconstruct corporate behaviour and optimization of the visual identity system. It is important that the logistics enterprises must ensure implementation of the CIS strategy and improve the quality promotion of enterprise. Chinese logistics should grasp the opportunity to create a new CI strategy for international competitiveness under globalization.