• DocumentCode
    2228736
  • Title

    Business engineering with Scenario Technique

  • Author

    Grienitz, V. ; Blume, V.

  • Author_Institution
    Dept. of Production Eng., Univ. of Siegen, Siegen, Germany
  • fYear
    2008
  • fDate
    8-11 Dec. 2008
  • Firstpage
    1547
  • Lastpage
    1552
  • Abstract
    Companies often find themselves confronted with complexity of increased pressure to ensure their competitive market position. Business engineering should base on the anticipation of weak future signals. The paper describes one approach to this issue - scenario technique. Scenario technique is a special method to catch future business opportunities and risks and allows to involve workshop members, experts and in particular customers. This paper explains two approaches - scenario workshops and scenario projects - as ways of applying scenario technique. The differentiation ensures that the right effort is done to answer the right questions. Both processes scenario workshop and scenario project are illustrated by an example.
  • Keywords
    business data processing; marketing data processing; business engineering; scenario project; scenario technique; scenario workshop; Business; Communications technology; Companies; Economic forecasting; Extrapolation; Industrial engineering; Job production systems; Manufacturing; Production engineering; Technological innovation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Industrial Engineering and Engineering Management, 2008. IEEM 2008. IEEE International Conference on
  • Conference_Location
    Singapore
  • Print_ISBN
    978-1-4244-2629-4
  • Electronic_ISBN
    978-1-4244-2630-0
  • Type

    conf

  • DOI
    10.1109/IEEM.2008.4738131
  • Filename
    4738131