Title :
Business engineering with Scenario Technique
Author :
Grienitz, V. ; Blume, V.
Author_Institution :
Dept. of Production Eng., Univ. of Siegen, Siegen, Germany
Abstract :
Companies often find themselves confronted with complexity of increased pressure to ensure their competitive market position. Business engineering should base on the anticipation of weak future signals. The paper describes one approach to this issue - scenario technique. Scenario technique is a special method to catch future business opportunities and risks and allows to involve workshop members, experts and in particular customers. This paper explains two approaches - scenario workshops and scenario projects - as ways of applying scenario technique. The differentiation ensures that the right effort is done to answer the right questions. Both processes scenario workshop and scenario project are illustrated by an example.
Keywords :
business data processing; marketing data processing; business engineering; scenario project; scenario technique; scenario workshop; Business; Communications technology; Companies; Economic forecasting; Extrapolation; Industrial engineering; Job production systems; Manufacturing; Production engineering; Technological innovation;
Conference_Titel :
Industrial Engineering and Engineering Management, 2008. IEEM 2008. IEEE International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4244-2629-4
Electronic_ISBN :
978-1-4244-2630-0
DOI :
10.1109/IEEM.2008.4738131