DocumentCode
2229058
Title
The market entry/exit model on the free internet service firm
Author
Lin, T.T. ; Kang, H.L.
Author_Institution
Dept. of Int. Bus., Nat. Dong Hwa Univ., Hualien, Taiwan
fYear
2008
fDate
8-11 Dec. 2008
Firstpage
1605
Lastpage
1609
Abstract
This study utilizes the real options approach to construct the investing (disinvesting) decision model on free Internet service. Two firm values of the Internet service industry include the cash flows from the usage of free software and the potential value of entering (exiting from) the market so as to evaluate the firm value.
Keywords
DP industry; Internet; Internet service industry; cash flows; decision model; free Internet service firm; market entry/exit model; Consumer electronics; Cost accounting; Industrial economics; Investments; Portals; Power generation economics; Security; Timing; Uncertainty; Web and internet services; decisionmaking; e-commerce; internet service; real options;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Engineering and Engineering Management, 2008. IEEM 2008. IEEE International Conference on
Conference_Location
Singapore
Print_ISBN
978-1-4244-2629-4
Electronic_ISBN
978-1-4244-2630-0
Type
conf
DOI
10.1109/IEEM.2008.4738143
Filename
4738143
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