Title :
Market Analysis on E-readers Into the Market of University Students
Author_Institution :
Dept. of Econ. Manage., Xi´´an Phys. Educ. Univ., Xi´´an, China
Abstract :
E-readers have great potential in the college student market. This article analyzes the current development of e-readers. The investigation presents that the cognition for the market of e-readers is insufficient, which leads to bad prospect despite of great market potential for e-readers in the college student market. This article provides relative solutions herein.
Keywords :
cognition; educational institutions; electronic publishing; marketing data processing; user interfaces; cognition; college student market; e-reader; market analysis; university; college student market; e-readers; enter;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-8829-2
DOI :
10.1109/ICIII.2010.543
