Developing a feedback model of brand development - a case in point of the laptop computer industry in Taiwan

The construction of capability of a brand name is of a complex system structure, and the solution to the problem heavily relies on the key issues thereof. The academic discipline of system dynamics is able to comprehensively understand the evolution of a complex system, as well as how the internal feedback loop of the system structure influences the system behavior. This study is on the construction and analysis of the dynamic structure of the brand name dynamic capability, divided into four facets, namely the flows of production, innovation, service, and marketing; actual cases or academic views will be presented for the purpose of validation. It is the discovery of the study on the brand name dynamic capability. The discussion is divided into four parts: production, innovation, service, and marketing.