Third-party Payment Pricing Affecting Factors Research with Two-sided Market Theory

Although third-party payment industry has experienced significant development in recent decade, it still seems to be a long way for people to find the proper profit model. As to third-party payment industry which is a newly market with characteristics of externality, many problems encountered during the development of this industry can´t be solved using traditional economy theory, especially for the problem of pricing. In order to cope with these new questions, scholars from domestic and foreign have turned to a new theory, the two-sided market theory. Combining the feature of the network C2C online shopping platform, the following thesis is trying to derive the pricing model for the charging of transaction through the third-party payment tool based upon the two-sided market theory, to study factors that affect the pricing of third party payment.