Title :
Research and Application of Reverse Mobile Commerce Platform
Author_Institution :
Comput. Teaching & Res. Sect., Guangzhou Commun. Inst., Guangzhou, China
Abstract :
Reverse Mobile Commerce Platform is an innovative e-commerce mode that reverses the traditional business process of e-commerce. Commodities traded on such platform are invisible information such as certain public idea, opinion, knowledge, comment and experience etc. This paper sets out to put forward the ideology and system constitution of Reverse Mobile Commerce Platform, and make detailed description of its operational mechanism.
Keywords :
electronic commerce; mobile communication; business process; e-commerce mode; operational mechanism; reverse mobile commerce platform; Authentication; Business; Constitution; Costs; Data processing; Large-scale systems; Logistics; Mobile communication; Mobile computing; Mobile handsets;
Conference_Titel :
Information Science and Engineering (ICISE), 2009 1st International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-4909-5
DOI :
10.1109/ICISE.2009.888
