Title :
SocialRank: Social network influence ranking method
Author :
Zhengqiu Yang ; Xiaozhe Huang ; Jiapeng Xiu ; Chen Liu
Author_Institution :
Sch. Of Software Eng., Beijing Univ. of Posts & Telecommun., Beijing, China
fDate :
Oct. 30 2012-Nov. 1 2012
Abstract :
The influence of an individual in the social network is a both subjective and objective matter, which depends on the quality of his web pages and the altitudes of the others. But there is still much that can be said objectively about the relative influence of every individual in the social network. This paper describes SocialRank, a method for measuring the influence of an individual objectively and mechanically using his attributes and the relations between him and the others. We give the compartments of SocialRank to basic attributes and PageRank. We show how accurately SocialRank access relative influence.
Keywords :
information retrieval; social networking (online); PageRank; SocialRank method; Web pages quality; social network influence ranking method; user attributes; Computer science; Cooling; Data mining; Educational institutions; Facebook; Web pages; Individual influence; Information retrieval; Pagerank; Social networks; Socialrank;
Conference_Titel :
Cloud Computing and Intelligent Systems (CCIS), 2012 IEEE 2nd International Conference on
Conference_Location :
Hangzhou
Print_ISBN :
978-1-4673-1855-6
DOI :
10.1109/CCIS.2012.6664243