Title :
Research on the Real Estate Enterprises Development Strategy Facing the Housing Industrialization
Author :
Shen Liang-feng ; Li Qi-ming
Author_Institution :
Inst. of Constr. Manage. & Real Estate, Nanjing Chixia Dev. Co. Ltd., Nanjing
Abstract :
Housing industrialization has provided a new flat for the real estate enterprise development. It has existed inevitability that the enterprise needs to adjust its development strategy. The real estate enterprise development strategy in the process of housing industrialization has been studied in this paper, and the intension of the real estate enterprise development strategy has also been analysed. Then some series of measures for the real estate enterprise to carry out in this process are summarized, so the reference effect on adjusting the real estate enterprise development strategy has been provided in it.
Keywords :
construction industry; development strategy; housing industrialization; real estate enterprise; Buildings; Construction industry; Industrial control; Production systems; Research and development management; Space heating; Space technology; Standardization; Technology management; Water heating; development strategy; housing industrialization; real estate enterprise; strategy remoulding; strategy renovation;
Conference_Titel :
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3560-9
DOI :
10.1109/ISBIM.2008.47
