The effects of frame, gender and task difficulty on individual crisis decision-making

The purpose of the study was to reveal the impact of framing as well as some other relative factors on process of crisis decision. In the study, we recruited 180 undergraduate students and graduate students as participants. A 2(gender) ×2(framing) ×3 (difficulty) experimental design was adapted. Dependent variables are the time participants spent on crisis decision-making, the ratio of creating new viewpoints, the degree of confidence and the degree of the satisfaction during the crisis decision-making process. The results showed that there was the main-effect between framing and the time participants spent on crisis decision-making, ratio of creating new viewpoints participants produced as well as gender and the task difficulties. Meanwhile, the degree of confidence and satisfaction on crisis decision-making was significantly affected by framing types, the task difficulties, and gender.