DocumentCode
2244689
Title
Structural dynamic game mechanism of customer value and enterprise performance
Author
Dai-zhi, Jin ; Chun-xia, Wang
Author_Institution
Harbin Univ. of Commerce, Harbin, China
fYear
2011
fDate
13-15 Sept. 2011
Firstpage
1423
Lastpage
1427
Abstract
This study introduces customer value with enterprise performance of structured dynamic game mechanism, the key points and difficulties from three aspects elaborated on customer satisfaction and corporate performance structured dynamic game mechanism of mathematical model, and based on this, puts forward improving enterprise performance strategy.
Keywords
customer satisfaction; game theory; mathematical analysis; corporate performance structured dynamic game mechanism; customer satisfaction; customer value; enterprise performance; enterprise performance strategy; mathematical model; Companies; Customer satisfaction; Educational institutions; Games; Mouth; Production; customer value; enterprise performance; game; model;
fLanguage
English
Publisher
ieee
Conference_Titel
Management Science and Engineering (ICMSE), 2011 International Conference on
Conference_Location
Rome
ISSN
2155-1847
Print_ISBN
978-1-4577-1885-4
Type
conf
DOI
10.1109/ICMSE.2011.6070138
Filename
6070138
Link To Document