DocumentCode
2247429
Title
Commercial Strategies for SME Developers of Mobile Phone Serious Games in Chinese Market
Author
Xin, Chen
Author_Institution
Sch. of Inf. Manage., Wuhan Univ., Wuhan
Volume
1
fYear
2008
fDate
19-19 Dec. 2008
Firstpage
218
Lastpage
221
Abstract
This paper is to analyze the detail mobile phone serious game market information, in order to identify the business opportunities for SME game developers in China and figure out the main barriers to entry to the Chinese marketplace. Surely, at the end of this section, some possible commercial strategies for SME developers in China will be offered and recommended.
Keywords
market opportunities; mobile handsets; multimedia systems; small-to-medium enterprises; Chinese marketplace; SME game developers; business opportunities; commercial strategy; mobile phone serious game market information; small-to-medium enterprises; Business; Government; Information analysis; Information management; International trade; Manufacturing; Merging; Mobile handsets; Seminars; Telephone sets; Chinese market; SME; commercial strategies; game developer; mobile phone game;
fLanguage
English
Publisher
ieee
Conference_Titel
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location
Wuhan
Print_ISBN
978-0-7695-3560-9
Type
conf
DOI
10.1109/ISBIM.2008.225
Filename
5117468
Link To Document