Title :
The customer loyalty fuzzy adaptive control and its application in the power system
Author :
Xiaobei Liang ; Daoli Zhu
Author_Institution :
Sch. of Manage., Fudan Univ., Shanghai
Abstract :
A customer loyalty adaptive control method is firstly introduced in this paper, with an analysis of loyal customers psychological factors and purchase behaviors. Then, a concept of the loyalty coefficient is suggested to measure the extent of the customer loyalty, which can be derived by means of a fuzzy optimization. Moreover a fuzzy customer loyalty adaptive control method based on the customer loyalty model is presented
Keywords :
adaptive control; consumer behaviour; customer relationship management; fuzzy control; power markets; power system control; customer loyalty fuzzy adaptive control; fuzzy optimization; loyal customers psychological factors; power system; purchase behaviors; Adaptive control; Companies; Energy management; Fuzzy control; Fuzzy systems; Marketing and sales; Power system control; Power system management; Power systems; Psychology;
Conference_Titel :
Electrotechnical Conference, 2006. MELECON 2006. IEEE Mediterranean
Conference_Location :
Malaga
Print_ISBN :
1-4244-0087-2
DOI :
10.1109/MELCON.2006.1653276
