DocumentCode
2255299
Title
The customer loyalty fuzzy adaptive control and its application in the power system
Author
Xiaobei Liang ; Daoli Zhu
Author_Institution
Sch. of Manage., Fudan Univ., Shanghai
fYear
2006
fDate
16-19 May 2006
Firstpage
1036
Lastpage
1039
Abstract
A customer loyalty adaptive control method is firstly introduced in this paper, with an analysis of loyal customers psychological factors and purchase behaviors. Then, a concept of the loyalty coefficient is suggested to measure the extent of the customer loyalty, which can be derived by means of a fuzzy optimization. Moreover a fuzzy customer loyalty adaptive control method based on the customer loyalty model is presented
Keywords
adaptive control; consumer behaviour; customer relationship management; fuzzy control; power markets; power system control; customer loyalty fuzzy adaptive control; fuzzy optimization; loyal customers psychological factors; power system; purchase behaviors; Adaptive control; Companies; Energy management; Fuzzy control; Fuzzy systems; Marketing and sales; Power system control; Power system management; Power systems; Psychology;
fLanguage
English
Publisher
ieee
Conference_Titel
Electrotechnical Conference, 2006. MELECON 2006. IEEE Mediterranean
Conference_Location
Malaga
Print_ISBN
1-4244-0087-2
Type
conf
DOI
10.1109/MELCON.2006.1653276
Filename
1653276
Link To Document