DocumentCode
2261148
Title
Innovative Features Selection using Real Options Theory
Author
Khurum, Mahvish ; Barney, Sebastian
Author_Institution
Blekinge Inst. of Technol., Ronneby, Sweden
fYear
2009
fDate
1-1 Sept. 2009
Firstpage
11
Lastpage
14
Abstract
Innovation enables product differentiation and supports market growth. However, determining the value of an innovative feature is a difficult task due to the number of risks and uncertainties involved. This paper proposes the use of real options theory to support software product managers to decide whether to make an investment in an innovative feature or not. This approach creates a richer decision space, allowing for more informed decision- making, leading to greater return on potential.
Keywords
innovation management; investment; risk management; software development management; innovative features selection; investment; market growth; product differentiation; real options theory; software product management; Decision making; Delay; Economic indicators; Innovation management; Investments; Job production systems; Packaging; Pricing; Technological innovation; Uncertainty;
fLanguage
English
Publisher
ieee
Conference_Titel
Software Product Management (IWSPM), 2009 Third International Workshop on
Conference_Location
Atlanta, GA
Print_ISBN
978-1-4244-7693-0
Type
conf
DOI
10.1109/IWSPM.2009.3
Filename
5457334
Link To Document