Title :
Mobile banking: A comparative study of South Africa and Nigeria
Author :
Bankole, Omolola ; Cloete, Eric
Author_Institution :
Dept. of Inf. Syst., Univ. of Cape Town, Rondebosch, South Africa
Abstract :
This study identifies factors that influence user acceptance of m-banking in South Africa and Nigeria. This research is aimed at examining the relative differences/similarities of mobile banking usage in South Africa and Nigeria. Several studies on the acceptance of m-banking have produced various results across different countries. This can be accredited to the dissimilar socio-cultural composition of such countries. The user acceptance of m-banking in a country is determined by distinct characteristic factors which are unique to that country. This study employed quantitative and qualitative data gathering and analysis processes. The result showed that SMS alert for account transactions is the most used m-banking service in both countries. The research indicates that culture has an indirect impact on the user acceptance of m-banking. Factors such as awareness, convenience and literacy level were also revealed to influence the acceptance of m-banking in both countries.
Keywords :
banking; data analysis; mobile computing; social aspects of automation; Nigeria; South Africa; data analysis process; data gathering process; m-banking; mobile banking; user acceptance; Banking; Business; Conferences; Interviews; Mobile communication; Mobile handsets; Uncertainty;
Conference_Titel :
AFRICON, 2011
Conference_Location :
Livingstone
Print_ISBN :
978-1-61284-992-8
DOI :
10.1109/AFRCON.2011.6072178