The research on relationship among customers, capital providers and strategy making process

This empirical research about the impact of capital providers and customers on the corporate strategy making process indicates: firstly,capital product context can not affect definition and impetus process directly, but has a significant positive influence on realized strategy. Secondly, the significant positive impact of product market context on definition and impetus demonstrates the project or proposition consistent with customers´ demand will gain definition from operation-layer and impetus from middle-layer and customers in product market has a significant positive influence on realized strategy. Therefore, in technique innovation and product development resource allocation, the myopia caused by capital market and product market context inertial should be paid attention to.