Study on Contract Selection Decision Based on Hybrid Supply Chains

This paper analyzes the hybrid supply chains of internet supply chain and traditional supply chain with one supplier selling directly to consumers by internet supply chain, and a retailer selling to consumers by traditional store as the supplier´s agent. The coordination mechanism which is Perfect Coordination Mechanism and two noncoordination mechanisms which are Stackelberg Mechanism and W=C Mechanism are studied. We show that whether the supplier selects coordination mechanism will depend on concrete circumstance.