Title :
A new method for market potential assessment on emerging technology products and its positive analysis
Author :
Gu, Cheng-Jian ; Huang, Lu-cheng
Author_Institution :
Economic & Manage. Sch., Beijing Univ. of Technol., Beijing, China
Abstract :
Many researchers have done great jobs in the study of the assessment of future market potential of emerging technology products, and it has been one of the research hotspots in the field of MOT, while there are still not convincing methods that can complete the systematic analysis from the research results. This study presents a systematic analysis method that combing the subjective and objective methods of market potential assessment and analyzing the matching up of the technology supply and market requirements, and this is expected to be the comprehensive assess method and with great practical value. We also assess the future market potential of tubular skylight system as the specific example, and we get the match degree between the tubular skylight system and the market demand product in the end.
Keywords :
demand forecasting; market opportunities; production management; market demand product; market potential assessment; market requirements; systematic analysis; technology products; technology supply; tubular skylight system; Commercialization; Conference management; Engineering management; Manufacturing; Market research; Power generation economics; Quality function deployment; Technological innovation; Technology management; Toy industry; QFD; emerging technology and product; functional decomposition; market potential; set pair analysis (SPA); tubular skylight system;
Conference_Titel :
Management Science and Engineering, 2009. ICMSE 2009. International Conference on
Conference_Location :
Moscow
Print_ISBN :
978-1-4244-3970-6
Electronic_ISBN :
978-1-4244-3971-3
DOI :
10.1109/ICMSE.2009.5318244
