Title :
The analysis of competition mechanism of technology standard based on evolutionary game
Author :
Sun, Xiao-Hong ; Liu, Ren-Zhong
Author_Institution :
Sch. of Public Finance & Adm., Harbin Univ. of Commerce, Harbin, China
Abstract :
Technology standards are the commanding heights of the competition of current high and new technology industry. Behind of this competition is enormous commercial profit. Starting from the network effect property of the technology standard product, by structuring the utility equation of the technology standard product and copying dynamic equation of the evolutionary game, the competition mechanisms of technology standard is analyzed under circumstances of consumer preferences and without consumer preferences respectively, and the factors are also analyzed that can influence the success of technology standard competition combined with the existing cases, finally the relevant countermeasures are proposed.
Keywords :
consumer behaviour; evolutionary computation; game theory; pricing; statistical analysis; utility theory; commercial profit; competition mechanism analysis; consumer preference; dynamic equation; evolutionary game; factor analysis; network effect property; pricing; technology industry; technology standard product; utility equation; Business; Communication standards; Conference management; Engineering management; Equations; Financial management; Industrial economics; Production; Technology management; Toy industry; competition; evolutionary game; network effect; technology standard;
Conference_Titel :
Management Science and Engineering, 2009. ICMSE 2009. International Conference on
Conference_Location :
Moscow
Print_ISBN :
978-1-4244-3970-6
Electronic_ISBN :
978-1-4244-3971-3
DOI :
10.1109/ICMSE.2009.5318873
