Title :
Building a business case for content management
Author_Institution :
Rockley Group Inc., Schomberg, Ont., Canada
Abstract :
Building a business case means showing the return on investment your organization realizes if they adopt a content management system and unified content strategy. Return on investment (ROI) is the anticipated savings after subtracting the cost of implementing a unified content strategy. The savings are future savings and are used to determine if implementing a unified content strategy is appropriate for your organization.
Keywords :
business data processing; content management; investment; organisational aspects; anticipated savings; business case; content management; return-on-investment; unified content strategy; Computer aided software engineering; Content management; Costs; Investments; Lifting equipment; Pain; Productivity; Professional communication; Publishing;
Conference_Titel :
Professional Communication Conference, 2003. IPCC 2003. Proceedings. IEEE International
Print_ISBN :
0-7803-7949-7
DOI :
10.1109/IPCC.2003.1245472
