Investigating User Adoption of T-commerce

Author

Kim, Eunjin ; Ko, Seongpil

Author_Institution

Policy Res. Dept., Korea Inst. of Sci. & Technol. Inf., Daejeon, South Korea

fYear

2011

fDate

23-25 May 2011

Firstpage

95

Lastpage

99

Abstract

This study aims to explain the users´ adoption of Tcommerce, which is receiving a attention as a new profit model of IPTV, a representative telecommunications & broadcasting convergence technology. In order to develop a convergence service adoption model, utilitarian and hedonic motivation factors that explain selection and behavior of individual users; interactivity that reflects characteristics of T-commerce, a telecommunications & broadcasting convergence service; and media substitutability that explains relationships between new media and existing media are derived as major factors.

Keywords

IPTV; electronic commerce; profitability; social aspects of automation; IPTV; T-commerce; broadcasting convergence technology; convergence service adoption model; hedonic motivation factors; telecommunications-broadcasting convergence service; Broadcasting; Business; Convergence; Internet; Media; TV; Telecommunications; IPTV; T-commerce; interactivity; media substitutabiity; motivation theory; telecommunications & broadcasting convergence service;

fLanguage

English

Publisher

ieee

Conference_Titel

Computers, Networks, Systems and Industrial Engineering (CNSI), 2011 First ACIS/JNU International Conference on

Conference_Location

Jeju Island

Print_ISBN

978-1-4577-0180-1

Type

conf

DOI

10.1109/CNSI.2011.90

Filename

5954284