Notice of RetractionResearch on Relationship of Customer Satisfaction in Chinese Higher Education

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

The products of higher education provided to the customers by colleges and universities are service. Service attribute is the basic characteristic of higher education. Whether customer is satisfied is very important to the future of college. The model of service customer satisfaction in higher education is established to explore the relationship of service quality, image of colleges and universities, customer perceived service value, customer trust, customer satisfaction and customer behavior in higher education. The empirical results show that customer satisfaction has remarkable influence to the customer behavior. Service quality and image of colleges has indirect influence to customer satisfaction and customer behavior in higher education through customer perceived service value and customer trust.