Title :
Design of Collection Product for Jeju Olle Trails
Author :
Hong, Ji-soo ; Choi, Jong-seung ; Hong, Chang-hee ; Oh, Chul-hoon
Author_Institution :
Dept. of Ind. Design, Jeju Nat. Univ., Jeju, South Korea
Abstract :
In this project, we developed new products which symbolize Jeju Olle with the strategy of creating profits and sustainable growth based on the Jeju Olle´s strong brand image. By using the Olle simbole, our goal is to attract tourists to revisit Olle routes through new marketing strategies.
Keywords :
marketing; product design; sustainable development; travel industry; Jeju Olle trails; Olle routes; Olle simbole; collection product design; marketing strategies; sustainable growth; tourists; Computer aided software engineering; Economics; Focusing; Government; Industries; Lead; Marketing and sales; Jeju Olle trails; Jeju image; collection product;
Conference_Titel :
Computers, Networks, Systems and Industrial Engineering (CNSI), 2011 First ACIS/JNU International Conference on
Conference_Location :
Jeju Island
Print_ISBN :
978-1-4577-0180-1
DOI :
10.1109/CNSI.2011.96
