DocumentCode
2301535
Title
Verification for the Effectiveness of the Strategic E-customer Relationship Marketing Model by the Validity Analysis
Author
Ko, Hong Seung ; Shikama, Tomoko ; Sai, Yuuhi ; Niho, Ken
Author_Institution
Kyoto Coll. of Grad. Studies for Inf., Kyoto, Japan
fYear
2011
fDate
23-25 May 2011
Firstpage
375
Lastpage
381
Abstract
In this paper we analyze the validity of their model. For a kickoff, we prove the reliability of obtained questionnaire data by using the internal consistency method and split-half reliability method. And then, we will evaluate the validity of this model by the nomological validity method and the causality analysis for verifying the practicality and the effectiveness of the e-marketing process model.
Keywords
electronic commerce; marketing data processing; causality analysis; internal consistency method; nomological validity method; split-half reliability method; strategic e-customer relationship marketing model; validity analysis; Analytical models; Companies; Correlation; Data models; Electronic mail; Internet; Reliability; communication tool; e-CRM model; e-customer retention; e-marketing strategy; validity analysis;
fLanguage
English
Publisher
ieee
Conference_Titel
Computers, Networks, Systems and Industrial Engineering (CNSI), 2011 First ACIS/JNU International Conference on
Conference_Location
Jeju Island
Print_ISBN
978-1-4577-0180-1
Type
conf
DOI
10.1109/CNSI.2011.105
Filename
5954345
Link To Document