Research and Application of Data Dig Techniques in Automobile Marketing

Author

Ba Xingqiang ; Ma Dan

Author_Institution

Traffic Coll., Northeast Forestry Univ., Harbin, China

fYear

2011

fDate

25-27 April 2011

Firstpage

50

Lastpage

53

Abstract

Customer Relationship Management (CRM) system which puts client on the central location, plays an important role in automobile marketing field. It can help corporation understand customer´s requirement better. improve the relation between customers and corporations, and enhance the customer´s satisfaction degree, then advance competitive strength. The application of data dig technology in CRM would let CRM system into intelligent direction, and help automobile Marketing Corporation forecast operation developmental, and help corporation disentomb new customers and hold old customers, then make corporation at a more advantage competitive position.

Keywords

automobile industry; customer relationship management; data mining; organisational aspects; very large databases; CRM system; advance competitive strength; advantage competitive position; automobile marketing corporation; automobile marketing field; central location; corporations; customer relationship management system; customer requirement; customer satisfaction degree; data dig techniques; data dig technology; knowledge discovery; large databases; operation developmental; Automobiles; Companies; Customer relationship management; Data mining; Databases; Marketing and sales; Presses; KDD Information analysis Automobile marketing CRM;

fLanguage

English

Publisher

ieee

Conference_Titel

Information and Computing (ICIC), 2011 Fourth International Conference on

Conference_Location

Phuket Island

Print_ISBN

978-1-61284-688-0

Type

conf

DOI

10.1109/ICIC.2011.97

Filename

5954501