DocumentCode :
2308710
Title :
Buyer agent decision process based on automatic fuzzy rules generation methods
Author :
Arapoglou, Roi ; Kolomvatsos, Kostas ; Hadjiefthymiades, Stathes
Author_Institution :
Dept. of Inf. & Telecommun., Nat. & Kapodistrian Univ. of Athens, Athens, Greece
fYear :
2010
fDate :
18-23 July 2010
Firstpage :
1
Lastpage :
8
Abstract :
Software Agents can assume the responsibility of finding and negotiating products on behalf of their owners in an electronic marketplace. In such cases, Fuzzy Logic can provide an efficient reasoning mechanism especially for the buyer side. Agents representing buyers can rely on a fuzzy rule base in order to reason for their next action at every round of the interaction process with sellers. In this paper, we describe a model where the buyer builds its fuzzy knowledge base using algorithms for automatic fuzzy rules generation based on data provided by experts and compare a set of such algorithms. Owing to such algorithms, agent developers spend less time and effort for the definition of the underlying rule base. Moreover, the rule base is efficiently created through the use of the dataset indicating the behaviour of the buyer and, thus, representing its line of actions in the electronic marketplace. In our work, we use such algorithms for the definition of the buyer behaviour and we provide critical insides for every algorithm describing their advantages and disadvantages. Moreover, we present numerical results for every basic parameter of the interaction process, such as the time required for the rule base generation, the Joint Utility of the interaction process or the value of the acceptance degree that each algorithm results.
Keywords :
consumer behaviour; data mining; decision theory; electronic commerce; fuzzy logic; fuzzy set theory; software agents; automatic fuzzy rule generation method; buyer agent decision process; buyer behaviour; efficient reasoning mechanism; electronic marketplace; fuzzy knowledge base; fuzzy logic; product negotiation; software agent; Algorithm design and analysis; Clustering algorithms; Consumer electronics; Cost accounting; Fuzzy logic; Humans; Proposals;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Fuzzy Systems (FUZZ), 2010 IEEE International Conference on
Conference_Location :
Barcelona
ISSN :
1098-7584
Print_ISBN :
978-1-4244-6919-2
Type :
conf
DOI :
10.1109/FUZZY.2010.5584416
Filename :
5584416
Link To Document :
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