DocumentCode :
2315412
Title :
Personalization of Web Search Results Based on User Profiling
Author :
Gupta, Snigdha ; Jain, Sonal ; Kazi, Mohammad ; Deshpande, Bharat ; Bedekar, Mangesh ; Kapoor, Komal
Author_Institution :
Dept. of Comput. Sci., BITS-Pilani, Pilani
fYear :
2008
fDate :
16-18 July 2008
Firstpage :
1114
Lastpage :
1119
Abstract :
A system for re-ordering the search results to provide to the user results of more relevance to him with the help of his profile. This concept is called Personalization. These profiles can be created by collecting explicit data (which may be input directly by a user in the form of recommendation, comment or vote) and implicit data (based on the users browsing patterns). Data can be monitored locally at the client side or at the server level or some hybrid approach can be adopted. The open recommendation system facilitates the degree to which personalization of results is needed by the user. The system design also includes measures to maintain the privacy and security of the users by encrypting their profile information to counter the threats to the same. The system has been designed as an open ended one and leaves a scope for more ideas and designs to be incorporated some of which have been mentioned in the future works.
Keywords :
cryptography; data privacy; information filtering; information filters; relevance feedback; search engines; user modelling; Web search results personalization; Web search results reordering system; information encryption; open recommendation system design; search engine; user browsing pattern; user privacy; user profiling; user security; Computer science; Data security; Databases; Filtering; Information security; Monitoring; Privacy; Search engines; Voting; Web search; Adaptability; Category-based Profile; Collaborative Filtering; Content Based Filtering; Context analysis; Link-based Profile; Memory Based Techniques; Model Based Techniques; Personalization; Recommender System; Scalability; Term-based profile;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Emerging Trends in Engineering and Technology, 2008. ICETET '08. First International Conference on
Conference_Location :
Nagpur, Maharashtra
Print_ISBN :
978-0-7695-3267-7
Electronic_ISBN :
978-0-7695-3267-7
Type :
conf
DOI :
10.1109/ICETET.2008.28
Filename :
4580070
Link To Document :
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