Global markets and localization

To create world-class information and deliver it on time and within budget, technical communicators and managers must know what the competition is producing, how the global market is changing, and how to effectively reach readers whose language and culture differ from their own. This paper offers an overview of macroeconomic trends affecting North American business, defines key terms, and presents considerations for managers and technical communicators when facing translation or writing in English for nonnative speakers. Whether an information product is translated or not, these considerations can increase its readability and the accuracy, timeliness, and cost-effectiveness of any translation