Goal oriented management approaches to company renewal

It is argued that an important aspect of company renewal depends on management recognition and utilization of the unique capabilities of its employees. This view of renewal requires removing or modifying authoritarian management structures to allow employees performing direct labor functions to have greater authority in how the business of the company is performed. As a prerequisite to any such plant for renewal, strategic goals must be well defined, not only in terms of profits, market share, or production quantities, but in terms of the nature of the company´s business. Effective use of creativity and teamwork and the establishment of explicit employee objectives depends on a common understanding of these company goals. A case study illustrating these ideas is discussed to indicate how management can facilitate company renewal and the implementation of strategic objectives. This can be done by actively directing the institution of processes which are focused on employee creativity and by allowing widespread participation in management decisions