DocumentCode
2321010
Title
Beyond high tech: a multi-disciplinary approach to product salvation
Author
Mann-Liss, Lisa ; Balas, Chuck ; Simone, A. ; Pan, Chi-Miau
Author_Institution
Div. of Res., Int. Technidyne Corp., NJ, USA
fYear
1995
fDate
22-23 May 1995
Firstpage
134
Lastpage
136
Abstract
This is a case study of a failed and dormant medical product and the team that rescued it, guided it through a successful FDA approval, and launched the product earlier this year. This is a behind-the-scenes view of the evolution of that project team, and the tactics used and lessons learned in producing a technological success in the face of imminent loss of financial support and fading beliefs that the technology could ever succeed
Keywords
Blood; Chemical elements; Coagulation; Fading; Instruments; Marketing management; Project management; Research and development; Research and development management; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Bioengineering Conference, 1995., Proceedings of the 1995 IEEE 21st Annual Northeast
Conference_Location
Bar Harbor, ME
Print_ISBN
0-7803-2692-X
Type
conf
DOI
10.1109/NEBC.1995.513762
Filename
513762
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