The characteristics of web site and consumer online shopping conduct: An empirical study based on flow experience

Author

Congwen, Dong ; Jiabin, Yi ; Shuxian, Ji

Author_Institution

Manage. Sch., Harbin Univ. of Commerce, Harbin, China

Volume

3

fYear

2010

fDate

9-10 Jan. 2010

Firstpage

1774

Lastpage

1778

Abstract

What determines whether one purchases products online shopping or through another channel? A flow experience model is proposed and tested with the structural equation modeling method. The results show that in the context of human-computer interactions while browsing a website, flow experience is characterized by time distortion, enjoyment and telepresence. The entertainment, website services´ quality, the customers´ web close and the perception of novelty have negative effect on flow experience. Otherwise, the website can enhance the consumers´ intention through improving its interaction and entertainment.

Keywords

Web services; Web sites; human computer interaction; retailing; Web site browsing; Web site services quality; consumer online shopping conduct; flow experience model; human-computer interactions; structural equation modeling method; time distortion; Business; Computer networks; Consumer behavior; Customer service; Educational institutions; Equations; Forestry; IP networks; Internet; Testing; Flow Experience; Flow Experience Model; Online Shopping;

fLanguage

English

Publisher

ieee

Conference_Titel

Logistics Systems and Intelligent Management, 2010 International Conference on

Conference_Location

Harbin

Print_ISBN

978-1-4244-7331-1

Type

conf

DOI

10.1109/ICLSIM.2010.5461306

Filename

5461306