• DocumentCode
    2321340
  • Title

    Study on Internet advertising placement problem

  • Author

    Wendan, Zhao ; Dingwei, Wang

  • Author_Institution
    Shenyang Inst. of Chem. Technol., Shenyang, China
  • Volume
    3
  • fYear
    2010
  • fDate
    9-10 Jan. 2010
  • Firstpage
    1798
  • Lastpage
    1801
  • Abstract
    This paper describes the application status of Internet advertising, gives models of two Internet advertising placement problem, named MINSPACE problem and MAXSPACE problem. After overview the investigative status, we provide several kinds of heuristic algorithms, propose a hybrid algorithm, and then show its better performance than the other two heuristic algorithms.
  • Keywords
    Internet; advertising; minimax techniques; Internet advertising placement problem; MAXSPACE problem; MINSPACE problem; heuristic algorithms; Advertising; Chemical technology; Displays; Economic forecasting; Globalization; Heuristic algorithms; IP networks; Internet; TV; Web pages; Advertising Placement Problem; Heuristic Algorithm; Internet Advertising;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Logistics Systems and Intelligent Management, 2010 International Conference on
  • Conference_Location
    Harbin
  • Print_ISBN
    978-1-4244-7331-1
  • Type

    conf

  • DOI
    10.1109/ICLSIM.2010.5461317
  • Filename
    5461317
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2321340