Title :
Study on Internet advertising placement problem
Author :
Wendan, Zhao ; Dingwei, Wang
Author_Institution :
Shenyang Inst. of Chem. Technol., Shenyang, China
Abstract :
This paper describes the application status of Internet advertising, gives models of two Internet advertising placement problem, named MINSPACE problem and MAXSPACE problem. After overview the investigative status, we provide several kinds of heuristic algorithms, propose a hybrid algorithm, and then show its better performance than the other two heuristic algorithms.
Keywords :
Internet; advertising; minimax techniques; Internet advertising placement problem; MAXSPACE problem; MINSPACE problem; heuristic algorithms; Advertising; Chemical technology; Displays; Economic forecasting; Globalization; Heuristic algorithms; IP networks; Internet; TV; Web pages; Advertising Placement Problem; Heuristic Algorithm; Internet Advertising;
Conference_Titel :
Logistics Systems and Intelligent Management, 2010 International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-7331-1
DOI :
10.1109/ICLSIM.2010.5461317
