• DocumentCode
    2321944
  • Title

    Design considerations for the localization of arabic e-commerce websites

  • Author

    Al-Sedrani, Aram ; Al-Khalifa, Hend S.

  • Author_Institution
    Comput. Sci. Dept., Imam Mohammad bin Saud Univ., Riyadh, Saudi Arabia
  • fYear
    2012
  • fDate
    22-24 Aug. 2012
  • Firstpage
    331
  • Lastpage
    335
  • Abstract
    Localizing e-commerce websites is the gate for successful online business to target customers with a variety of languages. This study presents a systematic analysis of the main cultural aspects on designing e-commerce websites targeted to Arabic speaking countries especially in Saudi Arabia. The impact of these aspects is measured by evaluating existing Saudi Arabia e-commerce websites. The study basically focuses on the interface of e-commerce websites more than their structure. The paper then concludes with a set of proposed guidelines for localizing e-commerce websites targeted for the Arab region.
  • Keywords
    Web design; cultural aspects; electronic commerce; natural languages; Arabic e-commerce Web sites; Arabic speaking countries; Saudi Arabia; cultural aspects; localization; online business; systematic analysis; Business; Color; Cultural differences; Educational institutions; Image color analysis; Internet; Layout; Arabic interface; Desgin Considrations; E-Commerce Web systems; Evaluation; Localization;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Digital Information Management (ICDIM), 2012 Seventh International Conference on
  • Conference_Location
    Macau
  • ISSN
    pending
  • Print_ISBN
    978-1-4673-2428-1
  • Type

    conf

  • DOI
    10.1109/ICDIM.2012.6360094
  • Filename
    6360094