DocumentCode :
2321944
Title :
Design considerations for the localization of arabic e-commerce websites
Author :
Al-Sedrani, Aram ; Al-Khalifa, Hend S.
Author_Institution :
Comput. Sci. Dept., Imam Mohammad bin Saud Univ., Riyadh, Saudi Arabia
fYear :
2012
fDate :
22-24 Aug. 2012
Firstpage :
331
Lastpage :
335
Abstract :
Localizing e-commerce websites is the gate for successful online business to target customers with a variety of languages. This study presents a systematic analysis of the main cultural aspects on designing e-commerce websites targeted to Arabic speaking countries especially in Saudi Arabia. The impact of these aspects is measured by evaluating existing Saudi Arabia e-commerce websites. The study basically focuses on the interface of e-commerce websites more than their structure. The paper then concludes with a set of proposed guidelines for localizing e-commerce websites targeted for the Arab region.
Keywords :
Web design; cultural aspects; electronic commerce; natural languages; Arabic e-commerce Web sites; Arabic speaking countries; Saudi Arabia; cultural aspects; localization; online business; systematic analysis; Business; Color; Cultural differences; Educational institutions; Image color analysis; Internet; Layout; Arabic interface; Desgin Considrations; E-Commerce Web systems; Evaluation; Localization;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Digital Information Management (ICDIM), 2012 Seventh International Conference on
Conference_Location :
Macau
ISSN :
pending
Print_ISBN :
978-1-4673-2428-1
Type :
conf
DOI :
10.1109/ICDIM.2012.6360094
Filename :
6360094
Link To Document :
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