A Review for the Risks and Challenges of Mobile Commerce Development

Mobile commerce (M-commerce) is a technological frontier and is an attractive area for research because of its relative novelty, rapid growth, and potential applications. Many contributions of this new discipline have explored and investigated the risks and challenges of m-commerce development, such as the startup problem of the markets, the challenges for 3G telecommunication operators, competition in the mobile telecommunications market and so on. This paper constructed a comprehensive framework to analysis the risks and challenges facing mobile network operator (MNO) or service provider (SP) from a review of recent contributions in the main international journals. This framework includes aspects of recent m-commerce research field such as environment, consumer, marketing, and finance. The result shows that there is a strong need to transfer the main interest of researchers from consumer adoption to a more comprehensive view.