E-Marketing of Organic Textile and 4Ps: Social Applications

E-marketing is the most immediate, flexible and cost effective marketing tool available in business today. Businesses have to embrace the Web as a platform; as a way to do business in this day and age. This study is focused on the marketing of organic textile products through e-marketing and how the Internet and Web based marketing tools can help to create awareness about the distinguishing features of organic textile and to eliminate any mistrust of consumers about these products. E-marketing would also help to make these environmentally friendly products available at the doorsteps of the consumers. Potential of e-marketing in educating the consumers about the significance of a particular product, by making the modes of access on the Internet more user friendly; has also been the focus of this study. Social applications of four Ps are also discussed with special emphasis.