Title :
Empirical Research on Customer Value Evaluation in B2C Electronic Commerce Company
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan
Abstract :
It is important to analyze the influence factors of customer values in order to provide a guideline of successful B2C. The purpose of this paper is to build up the evaluation factors of customer value and answer the following questions. First, what are key components of customer value in B2C companies? Second, what is the most important evaluation factor in current service level of customer value? Third, how to cultivate customer value in B2C companies according to the influence factors? The study using a two stage sampling design process, data collected from 200 respondents who made purchases through B2C website were used to do the statistical analysis. Some managerial implications were derived from the analysis.
Keywords :
customer relationship management; electronic commerce; B2C; customer value evaluation; customer values; electronic commerce company; statistical analysis; Companies; Electronic commerce; Guidelines; History; Predictive models; Process design; Sampling methods; Statistical analysis; Technology management; Web page design;
Conference_Titel :
E-Business and Information System Security, 2009. EBISS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-2909-7
Electronic_ISBN :
978-1-4244-2910-3
DOI :
10.1109/EBISS.2009.5137975
