Empirical Research on Customer Value Evaluation in B2C Electronic Commerce Company

Author

Fang Lingyun

Author_Institution

Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan

fYear

2009

fDate

23-24 May 2009

Firstpage

1

Lastpage

4

Abstract

It is important to analyze the influence factors of customer values in order to provide a guideline of successful B2C. The purpose of this paper is to build up the evaluation factors of customer value and answer the following questions. First, what are key components of customer value in B2C companies? Second, what is the most important evaluation factor in current service level of customer value? Third, how to cultivate customer value in B2C companies according to the influence factors? The study using a two stage sampling design process, data collected from 200 respondents who made purchases through B2C website were used to do the statistical analysis. Some managerial implications were derived from the analysis.

Keywords

customer relationship management; electronic commerce; B2C; customer value evaluation; customer values; electronic commerce company; statistical analysis; Companies; Electronic commerce; Guidelines; History; Predictive models; Process design; Sampling methods; Statistical analysis; Technology management; Web page design;

fLanguage

English

Publisher

ieee

Conference_Titel

E-Business and Information System Security, 2009. EBISS '09. International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-2909-7

Electronic_ISBN

978-1-4244-2910-3

Type

conf

DOI

10.1109/EBISS.2009.5137975

Filename

5137975