Title :
Research on Cross-Enterprise Employees Motivation Management Model Based on Internet Platform
Author :
Zheng, Xin ; Ye, Minghai
Author_Institution :
Sch. of Econ. & Manage., Tongji Univ., Shanghai
Abstract :
This paper proposes the importance of through effective management of salesmen who don´t belong to the manufacturers to realize the customer loyalty, with the purpose of creating the customer loyalty chain, focusing on the high salesmen quit rate of Chinese franchising automobile dealers. This paper sets up the Cross-enterprise Human Resource Motivation Management Model Based on Internet Platform from the manufacturers´ perspective, realizing the seamless Connection management, creating the customers loyalty value Chain and manufacturer´s market value.
Keywords :
Internet; automobile industry; customer relationship management; human resource management; personnel; Chinese franchising automobile dealer; Internet platform; cross-enterprise employees motivation management model; cross-enterprise human resource motivation management model; customer loyalty chain; salesmen management; Automobile manufacture; Collaboration; Collaborative software; Customer relationship management; Internet; Marketing and sales; Marketing management; Pulp manufacturing; Resource management; Virtual manufacturing;
Conference_Titel :
E-Business and Information System Security, 2009. EBISS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-2909-7
Electronic_ISBN :
978-1-4244-2910-3
DOI :
10.1109/EBISS.2009.5138043
