Notice of RetractionThe Patronage Reasons of Supermarkets´ Consumers in China and Difference Analysis on Demographic Characteristics

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This article finds that there are four main reasons which are shopping environment, perceived convenience, merchandise awareness and service evaluation influence patronage of supermarkets´ consumers in China by analysis of questionnaire and analyzes on the similarities and differences of different characteristics of demography. It shows that consumers of different ages don´t have significant differences in patronage reasons. However, consumers of different ages and different monthly household income have significant differences in shopping environment. It also shows that consumers in different districts have different choice standards in supermarkets.